How Do I Ask for a Free Sample?

Smiling businesswoman holding a “Free Sample” card in a professional office setting.
Free Sample

Getting a free sample can be the first step to building trust with a supplier or attracting interest from a buyer.

To ask for a free sample, be polite, clear about your intentions, and explain how the sample will help future business.

When I started reaching out to overseas buyers, I quickly learned that a well-crafted sample request—whether inbound or outbound—can open doors. It’s not just about getting something for free; it’s about building a relationship.

How Do You Ask a Company to Send You Free Stuff?

Not all free samples are created equal.

The best way to ask a company for free stuff1 is to show that you're a potential long-term customer and explain why the sample helps you evaluate their offer.

Business professionals discussing strategic partnership with presentation and product sample.
Business Partnership

What should you include in your request?

  • Brief self-introduction
  • Purpose of the sample (e.g., testing, comparison)
  • What you're planning to order in the future
  • Offer to pay for shipping if necessary

If you’re genuine, respectful, and professional, most companies will at least consider your request.

How Do You Write an Email to an International Buyer Sample?

Make it short, make it clear, make it work.

When writing a sample request email2 to an international buyer, focus on clarity, professionalism, and your intent to build a future order.

Illustration of email letter representing communication with international business buyers.
Buyer Message

Sample email template

Subject: Request for Sample Review

Dear [Name],

I hope this message finds you well. I’m writing to request a product sample from your recent catalog. We are currently sourcing suppliers for [product category], and would like to evaluate your quality before placing an order.

Please let me know the sample availability and shipping cost to [Country].

Looking forward to your reply.

Best regards,
[Your Name]

How Do I Send Samples Overseas?

Even free samples need proper shipping.

To send samples overseas, prepare export documents3, declare product value properly, and choose a reliable courier or freight partner.

Export process steps including documents, product declaration, and courier selection for shipment.
Export Process

Checklist before shipping:

  • Commercial invoice (even if $0 value)
  • HS code4 and product description
  • Courier label and waybill
  • Shipping declaration marked as "Sample – Not for Resale"

Some countries require advance approval for samples that contain chemicals, cosmetics, or food ingredients.

What Is the Limit of Free Samples for Export?

There’s “free,” but not always tax-free.

Most countries allow free samples5 under a certain declared value before duties or permits are required.

Visual guide of clothing, food, electronics, and goods allowed as duty-free imports.
Duty-Free Items

Examples of sample limits

Country Sample Value Limit Special Rules
USA $800 De Minimis rule applies
EU €150 May need to label "no commercial value"
Indonesia Varies by port Often requires import license, even for samples

Always double-check with a customs broker before shipping high-value items labeled as samples.

Conclusion

A smart sample request isn’t just about saving money—it’s a strategic move to start business the right way.



  1. Guide on how to request free samples professionally to build supplier relationships.  

  2. Real sample email templates for buyers to request samples clearly and effectively.  

  3. Overview of documents needed to export product samples internationally.  

  4. What HS Codes are, and how they apply to international sample declarations.  

  5. Official explanation of free sample value limits and customs policies in export. 

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About Me

Hi, I’m Shirley, the founder of BEAUTYPLUS. I’ve been working in the cosmetic packaging industry for over 10 years now, and this journey started with a simple love for all things beauty. Like many girls, I’ve always had a passion for makeup and skincare. But what truly captured my heart was the charm of beautiful packaging—it’s like art you can hold in your hand.

This passion led me to dive into the world of cosmetic bottles and packaging. Along the way, I discovered something even more fulfilling: helping startups and emerging brands bring their unique product ideas to life. There’s nothing more rewarding than seeing a client’s vision transformed into a product that truly stands out. Every time I contribute to their success, it feels like I’m part of something bigger—a story of dreams coming true.

Through BEAUTYPLUS, I aim to be not just a supplier but a partner to my clients, sharing their excitement and supporting their growth. After all, great packaging isn’t just about looks; it’s about telling a story and leaving a lasting impression.

Let’s create something amazing together!

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